How It Works Community Ordering Practice Growth About Sign in to your portal Take the Practice Assessment
For independent medical practices

Build the modern medical practice.

Learn the medicine. Build the infrastructure. Grow the practice.

NextGen gives independent medical practices the education, sourcing infrastructure, technology and patient-acquisition systems to launch and scale modern cash-pay service lines.

Take the 3-Minute Practice Assessment  → Explore NextGen

See what's holding your practice back, and what we'd fix first.

Practice snapshotSample result
LearnLow
Protocols and clinical confidence are in place.
ImplementModerate
Three suppliers, reorders handled by text.
GrowHigh
Inquiries wait overnight. No read on which ads book patients.

Biggest constraint: patient acquisition and conversion. We'd fix follow-up and booking before buying more traffic.

01Doctor to operator

Great medicine doesn't automatically create a great medical business.

Nobody taught you how to build the business around the medicine.

You were trained to diagnose, to treat, and to care for patients. You're good at it.

Then you introduce a modern cash-pay service line, and suddenly you're also responsible for everything around the treatment room: what to learn, where to source, how to train staff, how patients find you, and what happens after they ask.

NextGen exists to bridge that gap.

What you were trained for
DiagnoseTreatCare for patients
What a cash-pay service line also needs
EducationSourcingImplementation Staff trainingPatient acquisitionFollow-up ConversionRetentionOperations

From practitioner to operator, without compromising what made you a great practitioner in the first place.

02One ecosystem

One ecosystem. Three growth systems.

Community, ordering and patient acquisition aren't separate products. They're the three systems every modern service line runs on, and they work best when they share one record.

01
LEARN

Know what you're implementing before you implement it.

Peer-led clinical education from a practicing clinician, documented protocols, and practitioners who've already done it.

EducationProtocolsPeer communityPractitioner insightsTraining
Explore the Community →
02
IMPLEMENT

Turn knowledge into a functioning service line.

Verified products, clinic pricing, ordering, tracking and documentation in one practitioner-only system.

SourcingProduct accessOrderingTrackingDocumentationOperations
See how ordering works →
03
GROW

Build the patient-acquisition system around it.

The journey from first click to paying patient, built, measured and improved as one system.

PositioningOffersAcquisitionLanding pagesCRMFollow-upBookingConversionMeasurement
See the Practice Growth System →

Adding a service isn't the hard part. Building the system around it is.

03Your starting point

One ecosystem. Your starting point depends on your constraint.

Every practice is at a different stage. Some clinicians need the education and confidence to introduce new services. Others already offer them and need better sourcing and infrastructure. Others have built the practice, but not a predictable way to acquire patients. NextGen meets you where the constraint is.

I need to
LEARN
I want to confidently introduce or expand modern services.Community →
I need to
IMPLEMENT
I need better sourcing, ordering and operational infrastructure.Ordering →
I need to
GROW
I need a more predictable way to acquire and convert patients.Practice Growth →
Not sure?
DIAGNOSE
Show me where my practice is actually stuck.Take the Practice Assessment →
04How NextGen works

One flywheel, from first idea to a full schedule.

Each system hands off to the next, so a new service line doesn't stall between the conference and the calendar.

01
Discover the opportunityFind the right service line and the real constraint
02
LearnProtocols, training and peers who've done it
03
ImplementWorkflows, staff roles and documentation
04
SourceVerified products through one clinic account
05
Acquire patientsPositioning, campaigns, follow-up and booking
06
OptimizeMeasure by source, fix the leaks, add the next service

Then it starts again with the next service line, with the infrastructure already in place.

05The Practice Assessment

Don't guess at your next move.

Find the constraint before you prescribe the solution. Answer a few questions about your practice and see what we'd address first.

Take the 3-Minute Assessment  → Free · about 3 minutes · a personalized recommendation
Your servicesImplementationSourcing & operationsPatient acquisitionConversion
06Clinical leadership

Dr. Marc Funderlich Jr.

Founder & Medical Director · NextGen

A practicing chiropractic physician and CE Approved Regenerative Medicine Educator who built the community and the supply network because practitioners needed both.

Dr. Funderlich teaches regenerative-medicine and orthobiologic protocols to physicians across the country, and built NextGen's practitioner supply through vetted labs and manufacturers.

For practitioners, that's a rare alignment: the person setting the clinical standard is the same person teaching the protocols and standing behind the supply.

Dr. Marc Funderlich Jr., Founder and Medical Director, NextGen
JH
Johns HopkinsRegenerative & Stem Cell Technologies (current)
CE
CE Approved Regenerative Medicine EducatorClinical protocol & orthobiologic training, coast to coast
9+
9+ years clinicalLicensed in FL, NC, SC, PA, NJ & ID
RX
Regenerative device technologyPEMF systems for in-clinic protocols
Christopher Murphy, Co-Founder and Head of Growth, NextGen
RBV
Founder, RBV MediaAcquisition & conversion systems for appointment-driven businesses
GTM
Patient acquisitionCampaigns, landing pages, CRM & booking
SYS
Practice technologyOrdering, automation & AlexMD
HC
Healthcare & aestheticsBuilt for appointment-driven practices
07Growth leadership

Christopher Murphy

Co-Founder & Head of Growth · NextGen

Christopher leads the growth, acquisition and technology systems behind NextGen, connecting practitioner education and product infrastructure with the systems clinics need to attract, follow up with and convert patients.

As founder of RBV Media, he has built acquisition and conversion systems for appointment-driven businesses across healthcare, aesthetics and other service industries.

At NextGen, his focus is straightforward: build the infrastructure that helps clinicians turn great medicine into a better-run, more scalable practice.

Marc leads the medicine. Christopher leads the growth. Together, that's NextGen.

08Proof, by system

What each system has behind it today.

We only publish numbers we can back up. As practices move through the ecosystem, each system gets its own case studies.

LEARN
Thousands of practitionerson the founding community waitlist
A documented protocol libraryfor Wharton's Jelly, chorionic and amniotic allograft integration
Clinician-ledby a CE Approved Regenerative Medicine Educator
IMPLEMENT
Same-day shippingon morning orders; afternoon orders ship next day
Tracked at every stagereceived, prepped, shipped and delivered, by email and text
One clinic accountacross six product categories, with pricing and documentation on file
GROW
4,700 patient leadsat a $14 average cost per lead, for a men's health clinic our team manages
35 to 79 booked appointmentsper month, in a medspa's first full month on the system
88 to 96% self-bookedof that medspa's appointments are booked online by the patient

Grow figures come from client ad accounts and CRM calendar data (cancellations excluded). They describe specific practices, not typical or guaranteed results. The medspa was a growing business, so we don't claim the system caused the change.

What's keeping your practice from its next stage?

Find out in a few minutes.

Take the NextGen Practice Assessment  →

Already a member? Sign in to your portal